When the Crown makes a comeback in the US market, Toyota wants to make it just as enormous for us big Americans.
When the name "Crown" is discussed in American culture, the legendary police car known as the Crown Vic is the
first—and maybe the only—vehicle that springs to mind. But the subject of our conversation today is the Toyota Crown,
which was introduced to the US for the first time in the 1950s, long before JDM even existed.
The Toyota Crown had started to lose some of its charm by the 1970s, so Toyota replaced it with the Corona,
a name that sounds a little strange in the context of today.
After 50 years away, the Toyota Crown is making its way back to American soil, but what's even more intriguing is that it has a fresh look.
I'll go into more detail about that later, but let's talk about the Crown in Japan first.
The Toyota Crown, which was only available for purchase at Toyota dealerships in Japan and immediately became well-known as a government car,
was similar to the Ford Crown Victoria in the US but was designed more for officials than law enforcement.
Later, fleet acquisitions were driven by the widespread use of its basic versions as taxicabs.
As the Crown began to become more lavish and elegant, the Toyota Comfort was introduced as a less expensive substitute,
enabling the Crown to eventually become Toyota's pinnacle achievement in Japan.